Knowledge Hub

What is the purity of gold sold by retailers commonly?
Most retailers sell impure gold; i.e. the gold you buy is not certified. Most frequently, the joints and hooks in jewellery are made with lower Karatage of gold.
What is the implication of underkaratage on price?
With every single unit of underkaratage, the customer loses at least Rs.40 per gram. Hence, on the face of it, the retailer may hide it with lower Making Charges but the customer ends up losing money. For eg: When 10 grams of 21Kt gold jewellery is sold as 22K to a customer (gold rate for 22Kt being Rs.875 per gram) the customer loses Rs.40 per gram on the purchase.
How is Prakash Jewellers different from retailers?
At Prakash Jewellers, the certificate of Authenticity provided with the jewellery ensures that you get what you pay for. Gold rate charged for stone weight: Charging the rate of gold for the weights of stones used in a product. At Prakash Jewellers, you are charged only for the net weight of gold used in the product. The price of stones is added separately. Differential buy back:Having a different rate for selling and buying gold jewellery. At Prakash Jewellers, a single gold rate is maintained for buying or selling gold jewellery. High wastage:In some cities across the country there is a wastage component attached to making charges.
Pure gold (24 carat) is a deep yellow colour, an orange shade of yellow and is soft and very malleable. So alloys have to be added to gold to make it hard and strong. Thus at 22 carat or 91.6% gold only a maximum of 8.4% of alloy metals can be added and it is considered to be the purest form of gold in jewellery making.
At Prakash Jewellers, we deal in 91.6 gold as the purest form of gold in jewellery making.
Why pure?
For us purity is a practice for the past 2 decades. It is our commitment to our customers. And it is this trust that build us into a renowned jeweller in India. And we believe that pure gold makes human relationships stronger. And builds happy homes and brighten lives.
We sell 100% 916 Hallmarked jewellery
Government of India took the cognizance and understood the necessity of protecting the public in its purchases of gold jewellery specially with regard to standards of fineness and the prevention of adulteration, be it deliberate or accidental. The principle objectives of the Hallmarking Scheme are to protect the public against the fraud of adulteration and to oblige manufacturers to maintain legal standards of fineness.
Hallmarking is the accurate determination and official recording of the proportionate content of precious metal in gold. Hallmarks are thus official marks used in many countries as a guarantee of purity or fineness of gold jewellery.
Taking cognizance of these aspects the RBI Standing Committee on Gold and Precious Metals opined that introduction of a Hallmarking System would not only protect the public from fraud, but also assist exports of jewellery. While agreeing on this the Committee reckoned that compulsory certification of gold would not be implementable on account of the massive structure of trade. Recommending the pursuance of a voluntary scheme, it emphasized the deviations in purity of fine metal should invoke penalties under legislation and BIS was named as the sole agency in the country for Hallmarking of gold jewellery under the provisions of the BIS Act, 1986.
BIS, as the National Standards Body of India is primarily engaged in the preparation and promotion of standards and operation of different quality certification schemes. In this context, the BIS Precious Metals Sectional Committee (MTD 10) has formulated and published the following Indian Standards on Gold and Gold Alloys: